So why the media stuff this week? I'm in London at Broadcast Video Expo, learning lots of things about media production and checking out new TV cameras to replace my Sony Z1. (I'll be on the ScotRail Caledonia Sleeper train home tonight).
I wouldn't normally write about an advert but this one is exceptional. VW cars could have struggled to follow-up their offering last year, 'Darth Vader Kid' to be screened during the Superbowl. Instead they came up with a brilliant two-part advert which even references last year. Watch it all. Seriously, it's good.
Then if you're impressed, watch the 'making of' video below it.