|Download in 2015|
Apparently we'd take away their Unique Selling Point - which is to say, if the customer wants this product today they go to the store and buy it rather than waiting for the DVD by mail. (more…)
We sell a lot of DVDs through kayak shops and we want to support them, both in Europe and especially in the US where they account for a larger percentage of our sales.
Incidentally, our US distributor is not a big DVD distributor - he's a kayak gear representative. That shows you where we're aiming our films.
I'm currently investigating combined Download / Streaming sales through site such as VHX and Reelhouse as an alternative download option.
They work well for one-watch films which sell at under $10 but I'm not yet convinced they're right for our more expensive multi-viewing films which are really like video text-books.
I've investigated iTunes and it's still designed for mass market films. We'd have to go through a third party who charge a small fortune to place any film on iTunes and we would make a hefty loss on the volumes we sell. (Free podcasts are different - see our SeaKayakPodcasts.com)
But for the moment at least, with our highly specialised, niche, low volume product, we're supporting our stockists.
Quite how to do it is another matter.
Perhaps we'll release the four films as four separate downloads. Perhaps we'll string them all together into one long video file. Perhaps I'll bundle all four into a Zip file and sell that as a combined Download.