posts ago I explained why I was happy to sign up with Pearl Izumi for their PI Champions promotion. Crucially, it was not just a device to sell more product.
I was convinced by the diversity of people involved, the 'champions' they had chosen. It was not just top-end cyclists (plus me!).
It was a genuine drive to use social media to encourage more people to get active.
Each of these 'champions' has a story to tell, and I said at the time I'd point you towards some of them. So here's the first.
Meet Stephen Morrison, a guy from Glasgow who is on a journey from Fatman to Ironman. Here's his take on the whole Pearl Izumi thing - oh and he writes very well. You're gonna want to follow his blog.