Meet A Champion. Not a Chump.

A couple of posts ago I explained why I was happy to sign up with Pearl Izumi for their PI Champions promotion.  Crucially, it was not just a device to sell more product.

I was convinced by the diversity of people involved, the 'champions' they had chosen.  It was not just top-end cyclists (plus me!).

It was a genuine drive to use social media to encourage more people to get active.

Each of these 'champions' has a story to tell, and I said at the time I'd point you towards some of them.  So here's the first.

Meet Stephen Morrison, a guy from Glasgow who is on a journey from Fatman to Ironman.  Here's his take on the whole Pearl Izumi thing - oh and he writes very well.  You're gonna want to follow his blog.

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