Part of that umbrella campaign is one for the west coast called West Coast Waters.
It's being promoted with a West Coast Sunset photo competition on Instagram.
If you're over 18, just post an Instagram photo of a spectacular sunset on Scotland's west coast; add the hashtag #wcwsunsets; tag the location; and tag @wcwscotland. Follow them too if you want to know whether you won. You'll automatically enter the competition with a draw every two weeks, and you could win either a bottle of locally produced whisky or gin.
I'm fairly sure this blog is read by adventurous outdoor types, most of whom will have a photo of a spectacular west coast sunset somewhere in their collection. If not, I'm sure they'll be able to snap one during 2020. So I made a short video about this, because a winning photo could already be on your computer.